Use of Conventions

The product(s) I chose to display were skin care products; these products came from a brand called Microjuvenate. These products for your face and body represent all social groups; anyone is able to use them, no matter what age you are (within reason). Microjuvenate uses conventions by different forms of appealing and advertising to its targeted audience. As a brand and a clinic, they have social media pages, cards, parties/events which they host... Because it is local, non-chain brand, Microjuvenate has been able to attract customers through word-of-mouth and connections.