Target Audience Research #1
Magazine: Vogue
Target Audience: 82% female, 18% male -average age of women that read Vogue is 31
Typical age range: 20-65
Education level: Mostly individuals who have a college degree
Income level: Mostly middle to high income levels
Geography: international audience (Vogue Paris, Vogue Germany...)
In a form of advertising and marketing, Vogue has several social media handles, including Snap chat, Facebook, Instagram, and Twitter
Vogue posts daily on Instagram. On their Instagram stories, they post snapshots of their most recent articles. They also provide a link where a viewer can swipe up and it takes them straight to the article (example of digital distribution)
The target audience of Vogue and my magazine are similar because of the age range and income level.
To market my product, I would use similar techniques; something I would do differently would be, I would collaborate with well-known influencers on Instagram and get them to post/advertise my products.
Target Audience: 82% female, 18% male -average age of women that read Vogue is 31
Typical age range: 20-65
Education level: Mostly individuals who have a college degree
Income level: Mostly middle to high income levels
Geography: international audience (Vogue Paris, Vogue Germany...)
In a form of advertising and marketing, Vogue has several social media handles, including Snap chat, Facebook, Instagram, and Twitter
Vogue posts daily on Instagram. On their Instagram stories, they post snapshots of their most recent articles. They also provide a link where a viewer can swipe up and it takes them straight to the article (example of digital distribution)
The target audience of Vogue and my magazine are similar because of the age range and income level.
To market my product, I would use similar techniques; something I would do differently would be, I would collaborate with well-known influencers on Instagram and get them to post/advertise my products.
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